i entertain myself.

A business analyst with Harvard University assessed “the monetary value Michelle Obama has on fashion labels she wears publicly. Apparently when Michelle wears something, that company’s stock spikes upward. If it’s not the label seeing a gain, stores that carry the labels, like Saks, stand to benefit. From November 2008 to December 2009, David Yermack counted that Michelle made 189 public appearances, and wore items by or sold at 29 publicly traded companies, including J.Crew, the Gap, Dillard’s, and DSW. The total value generated by those appearances for those companies was $2.7 billion, while Yermack estimates the total value of a single public appearance at $14 million.